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Improving the bottom line

  • Claire Haymes

Claire Haymes - COM Away from Home Specialist

The bottom line is that if venues appropriately accommodate their customers’ toileting needs, their revenue- and profit- will increase.

We take it for granted that when we’re out shopping, we can pause for a coffee- and there’ll be a loo we can use. Or we’re out for a meal- and there’ll be a loo we can use. Or we’ve gone to the cinema- and there’ll be a loo we can use.

But for potentially 14million people, they can’t take it for granted. They need more space. They may need to be lifted. They may need changing. Or all three.  None of which can be found in conventional accessible toilets, whether ambulant or wheelchair-accessible. 

The lack of provision means they can’t access your café, restaurant, cinema, or any other venue. And that means nor can the people who are with them- their carer(s), friend(s), family. 

So you’re not just excluding the person who needs those facilities. You are potentially excluding twice, three or four times the number of people. Can you afford to do that? 

The law states that if nothing else, a venue should at least have a unisex wheelchair-accessible toilet. Campaigners are growing in number to say that even in that, please at least add a ceiling track hoist- which takes up literally no space!- and an adult-sized changing bench. 

That one room addresses many more needs, and means many more people can visit, spend money with you. 

One is better than none. That’s the bottom line. Whether it’s toilets, customers, £ spent.

Closomat Limited, Building 1, Brooklands Place, Brooklands Road, Sale Cheshire, M33 3SD